Warc report underlines power of printed mail

A new report into the effectiveness of direct mail is another peg to explain the power of print to the marketing sector. The Royal Mail’s MarketReach arm has collaborated with advertising research body Warc to produce a report into the effectiveness of direct mail that confirms research conducted and published by the Strategic Mailing Partnership. […]

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• Royal Mail, Attention Advantage, Lucy Swanston, MarketReach, Paul Stringer, Warc

Direct mail is a medium that commands the full attention of the recipient wherein lies its power to persuade.

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