• APS

APS implements RFID tracking

Every job at the APS Preston Brook plant is being tracked through RFIDs, proving new levels of reassurance to customers. APS Group has implemented a full end to end tracking system at its secure mail Preston Brook plant after a year long project involving Bowe. Bowe has multiple Fusion Speed inserting systems at the site […]

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• Direct Mail

Slim hopes for print as advertising spend grows

The Advertising Association predicts an end of year boost to advertising spend, but most will be heading for digital media. Direct mail is continuing to grow and is about the only print based advertising medium to show growth over the last quarter according to the Advertising Expenditure report from the Advertising Association and Warc. This […]

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• JicMail

Strength of mail drives business and sales

The latest JicMail report shows that print continues to drive success for those using direct mail and door drops. Direct mail continues to outperform expectations of an analogue medium according to JicMail. Its panel of 1,100 households measured a 5% increase in volumes of mail compared to 2024. This amounts to 17% of UK advertisers […]

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Surveys underline impact of doormat print
• JicMail

Surveys underline impact of doormat print

Reports from the UK and Germany find that print is increasingly effective in driving consumer purchasing decisions. Direct mail continues to grow in importance and not just in the UK. The findings from the latest JicMail Response Rate Tracker survey are mirrored by a similar survey in Germany, albeit with different methodology. The UK survey […]

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Direct mail

Report says print has place in digital age

Keep Me Posted has produced a report demonstrating that Europe is not ready for all digital communications and pleas for support for printing. Intergraf has published a meta study from the Keep Me Posted campaign to show that a complete transition to a digital only world will exclude a strong percentage of the European population.  […]

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• JicMail

Mail gets greener as recycling grows

More and more mail is recycled according to the latest survey results from JicMail. And this with increasing volumes landing on door mats. Direct mail is staking a strong claim to be the most sustainable marketing channel after findings from the latest JicMail survey reported that 87% of mail is recycled after use. This is […]

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• Power of Print

Aldighieri takes CEO role at D&MA

Managing director for almost a decade, Rachel Aldighieri has become CEO of the marketing body. Rachel Aldighieri, who spoke about the need to professionalise marketing data and focus on real impact rather than the vanity of numbers at the recent Power of Print conference, has become the new CEO of the Data & Marketing Association. […]

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• JicMail

Mail study broadens scope to measure effectiveness

JicMail is trialling an integration with reports that will measure the impact of print against other marketing channels. Data about the effectiveness of direct mail could be enhanced with data used to plan and evaluate multi-channel campaigns if a pilot study early next year is successful. This will combine JicMail’s statistics about how printed door […]

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Adare SEC

Paper remains strong for corporate comms says Adare

The latest voice of the consumer report finds support for print continues, albeit that print is strongest in older strata of the population. A sizeable number of consumers still prefer communications from organisations they deal to be on paper. This is especially the case for older generations and also for communication with health, finance, utilities […]

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• JicMail

Direct mail achieves cut through if not recognition

Print is still under appreciated by marketers even when direct mail and door drops demonstrate impressive results. The link between a piece of print and an online purchase is stronger than ever according to JicMail, the group that provides data for the effectiveness of direct mail. In the run up to Christmas its latest statistics […]

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Steve Cray CFH
• CHF Digital

CFH Digital looks to web to print with Xerox

Investment in a brace of Xerox presses and automated workflow paves the way for CFH to expand what it offers through web portals. CFH has installed a pair of Xerox presses along with a digital workflow at the company’s Radstock site in Somerset.  An Iridesse is joined by a Versant 4100 with FreeFlow Core and […]

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Datagraphic signs the Climate Pledge
BCorps

Datagraphic takes the Pledge

The mailing specialist has become one of fewer than 500 businesses to sign up with the Climate Pledge, aiming to cut carbon emissions ahead of schedule. Datagraphic has taken its commitment to achieving net zero a step further by signing up with the Climate Pledge.  The Rugby mailing specialist had targets for net zero by […]

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