FOR FORWARD THINKING PRINTING
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Direct mail achieves cut through if not recognition

Print is still under appreciated by marketers even when direct mail and door drops demonstrate impressive results. The link between a piece of print and an online purchase is stronger than ever according to JicMail, the group that provides data for the effectiveness of direct mail. In the run up to Christmas its latest statistics […]

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  • • JicMail, Cotton Traders, Direct mail, Farm Foods, Ian Gibbs, Mark Cross, NHS, Tesco
Marketers are lagging in their appreciation of the effectiveness of direct mail and door drops.
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