Say What? A quick word with Paul Fitch

What is slowing the take up of flatbed by commercial printers?

They are unsure still if it’s the right thing to do. They need to understand their go to market proposition, the applications that are possible and cost levels.

What then triggers decisions?

We are now talking seriously to a very large commercial printer that has been outsourcing this work until now. There is work to be had at the investment level needed for a flatbed or hybrid flatbed.

What should printers be thinking about?

They need to think should they buy another press to compete in a market where margins are 3-4% or one where they can be 20-25%?