Say What? A quick word with Bruno Picquet

Why B2? Why now?

I was in Japan with then chairman Robin Greenhalgh and we were discussing the future, agreeing that we should go to a larger format. But we saw that the press suppliers developing B2 did not have a solution for finishing a B2 sheet – and that is essential for the overall ROI for the press.

Why the DuSense

If you as a printer can embellish with a solution like DuSense for foiling and varnishing and can offer cutting and creasing as well as folding and gluing it amounts to a good package and opportunity for a digital print company to deliver a packaging solution.

Duplo’s attitude to its people

Six years ago I saw Simon Sinek talk about the human need for a higher purpose. There’s always a good reason not to do this – Covid or now the war in Ukraine. But it is a great opportunity to start thinking differently. It’s looking for what we can do as a company, what can we do in terms of print, what can we do in terms of staff. We have a set of values and we have to live by those values.

How do you see the industry’s future

I think there will be a good strong commercial printer in every small town. “They will be able to produce the promotional print and packaging that small business trading over the internet will need. And B2 digital printing and finishing is a big part of that.

What is Duplo’s role

We want to enable customers to add value to their printed communications. We are in the business of selling emotions.