Bruce Podmore discusses the Windles ethos.
What happened when lockdowns were announced?
I remember sitting with colleagues where we calculated we would need £600,000 if the crisis was to last nine months. Beyond that, goodness knows. My first thought had been “Can they force us to close?’
How far does concern for the planet extend?
A publisher might ask for 6,000 cards, half without plastic to go to supermarkets, half with plastic wrap for independent retailers. We tell them No – This is the Windles’ offering.
How about the people Windles employs?
We are as responsible for the environment of our people as the planet. we can’t have people stripping board by hand any longer. That is simply not sustainable, we can’t ignore that.
How does windles maintain quality?
We only have one standard. It depends on total control of dot gain on all substrates with density control as part of that. It’s about predictability and repeatability.