Surveys underline impact of doormat print

Reports from the UK and Germany find that print is increasingly effective in driving consumer purchasing decisions. Direct mail continues to grow in importance and not just in the UK. The findings from the latest JicMail Response Rate Tracker survey are mirrored by a similar survey in Germany, albeit with different methodology. The UK survey […]

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• JicMail, CMC Print Mailing Study, Deutsche Post, Direct mail, Ian Gibbs, Torsten Grüske

Research in Germany confirms the findings from JicMail that printed direct mail and home delivered brochures are highly effective in persuading consumers to spend.

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