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Slim hopes for print as advertising spend grows

The Advertising Association predicts an end of year boost to advertising spend, but most will be heading for digital media. Direct mail is continuing to grow and is about the only print based advertising medium to show growth over the last quarter according to the Advertising Expenditure report from the Advertising Association and Warc. This […]

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  • • Direct Mail, Advertising Expenditure, Warc
Out of home advertising will grow in the final quarter of the year with only direct mail of print focused sectors also expected to increase, says Warc.
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