It seems there is widespread agreement that the biggest problem print has in both attracting new staff and convincing brands and agencies that print is highly effective at brand building, marketing and a driver of sales, is that print is simply not ‘sexy’ enough. The problem is that nobody knows how to rectify this, what […]
Time to end the invisibility of printing
It seems there is widespread agreement that the biggest problem print has in both attracting new staff and convincing brands and agencies that print is highly effective at brand building, marketing and a driver of sales, is that print is simply not ‘sexy’ enough. The problem is that nobody knows how to rectify this, what […]
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Prayers for the future of the print industry