Congratulations are due to Seacourt, which has collected its fourth Queen’s Award in the sustainability category. The first was achieved in 2007 with a performance that even today would exceed the environmental policies of most in commercial print. There must be something in this because it is still managing to combine environmental success with business success. Choosing the right products and doing the right thing is good for business as well as for the planet.
Few are able to emulate Seacourt, but all can learn from the printer. It has over the years focused on being the best it can be, was one of the first printer with Emas, one of the first to be carbon neutral and must surely be the first to be carbon negative, removing more carbon from the atmosphere than it has placed there. On the way the message to its customers is not only that it is OK to use print, but now that this can also be an environmentally beneficial thing to do.
Increasingly those specifying print will want to hear messages like this. Print remains hostage to inaccurate perceptions and while those in the industry understand the arguments, the brands, the retailers and consumers need to understand that what they think they know about print’s environmental impact is wrong. And no amount of explanation is going to have real impact. What will is example. One Seacourt is not enough. The industry needs more and more companies in print to strive to tread as lightly on the planet as they can. Only then will the world at large start to appreciate that print really is good for you.
Print can make really sustainable sense
Congratulations are due to Seacourt, which has collected its fourth Queen’s Award in the sustainability category. The first was achieved in 2007 with a performance that even today would exceed the environmental policies of most in commercial print. There must be something in this because it is still managing to combine environmental success with business success. Choosing the right products and doing the right thing is good for business as well as for the planet.
Few are able to emulate Seacourt, but all can learn from the printer. It has over the years focused on being the best it can be, was one of the first printer with Emas, one of the first to be carbon neutral and must surely be the first to be carbon negative, removing more carbon from the atmosphere than it has placed there. On the way the message to its customers is not only that it is OK to use print, but now that this can also be an environmentally beneficial thing to do.
Increasingly those specifying print will want to hear messages like this. Print remains hostage to inaccurate perceptions and while those in the industry understand the arguments, the brands, the retailers and consumers need to understand that what they think they know about print’s environmental impact is wrong. And no amount of explanation is going to have real impact. What will is example. One Seacourt is not enough. The industry needs more and more companies in print to strive to tread as lightly on the planet as they can. Only then will the world at large start to appreciate that print really is good for you.
Gareth Ward
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