Print Business recommends that printers make the trip to the UK’s only general print show. The human need to gather in like minded groups, the thirst for first-hand information plus a sprinkling of celebrity glamour is a tempting combination. Suppliers laying on VIP trips for customers and prospects they already know is all well and good. However, there are still many printers who prefer the anonymity of looking on from the sidelines and only put their heads above the parapet when they have decided they want to know more. Few have the luxury of time for kicking tyres so it is a good bet that those who make the trip to the NEC are there for a reason.
