The 14th annual Power of Print seminar is 12 weeks away and remains as popular and as relevant as ever.
The event, on 5 November, draws a mixed audience of 200 marketers, printers, publishers and agencies to Stationers’ Hall in central London where a line up of ten speakers cover the ground from technology trends to direct marketing. The connecting thread is that all argue for ink on paper, the effectiveness of print in what is an increasingly digital age.
BPIF chief executive Charles Jarrold kicks off proceedings with the latest data about the state of the printing industry, drawing on the federation’s own Printing Outlook research, while Jonathan Tame, managing director of Two Sides and Love Paper, brings the event to a close with an update on the impact of work that Two Sides carries out against greenwashing.
Some of the speakers are returning: Rachel Aldghieri, managing director of DMA; environmentalist Jonathan Porritt and Canon Europe marketing and innovation director Mathew Faulkner. He will present the findings of research that Canon has commissioned into consumer behaviour and technology advances and what these might mean for the future of print businesses.
Others are new to the event and have equally compelling stories. Keshini Dodhia is B2B marketing manager for Tony’s Chocolonely, a purpose driven chocolate company that makes extensive use of personalised print to get bars of its product into consumers’ hands. Ogilvy UK head of offline production Justin Cairns will emphasis the way that creativity and print combine to powerful effect through examples of where this has happened, counter to the message that digital is the only channel to use.
The afternoon line up includes Elin Furelid, director of future packaging at Absolut/Ricard, relating the story of development of a paper bottle for the drinks brand and the challenges faced. James Pryor is co-founder and managing partner of Touch, a structural packaging development and innovation agency. He will outline the environmental and societal forces that will shape packaging as brands seek to become carbon neutral.
Kate Hulley is owner and manager of Belmont Packaging, a corrugated packaging company that operates across a number of sectors and has a strong environmental message. Hulley will explain what differentiates the business, including that it is a woman-led business in a male dominated industry. Neil Osment is founder of NOA which is a research and business development business with a focus on helping packaging businesses.
This gives the seminar a strong packaging feel this year, picking up from the trends highlighted at Drupa where printed packaging staked its claim as the growth stream for the industry.
Tickets for the seminar sell for £199 from Two Sides.
