Encore Envelopes has brought an 18 month long project to an end with the launch of an inline embossing offer for envelopes, along with the ability to print with a range of LED cured varnish effects.
The investment in the embossing unit means that Encore is the only envelope printer in the UK able to offer this, it says. Russell Croisdale, managing director of the group, says: “We have always had a reputation for being innovative with our production methods, and we are known worldwide for our printing process for direct mail envelopes.
“Now, to enhance the high quality of print, we have been running successful tests of LED UV technology to offer clients a variety of new coatings, including spot hi gloss, matt, soft touch and textured finishes.
“We have also been testing our new inline embossing unit, which allows us to either emboss images in register or to create an all over embossed pattern which, when printed, makes the envelope much more eye catching.”
The company has run tests for customers and has received what Croisdale calls “positive interest” from transactional mailers that like the concept of embossing the envelope with a company logo or brand name to increase awareness.
The techniques will also appeal to direct mailers, particularly combining varnish effects with the embossing possibilities. These should improve door mat impact and thus improve customer response by engaging the sense of touch as well as sight and so increase the likelihood that the envelope will be opened.
“We believe that we must continue to find and offer our customers new ideas for what they can do to enhance their mailings. The question is how to make the envelope stand out in the post,” he adds.
Encore is now moving to the marketing phase of the project, talking with customers about how the techniques can be incorporated in a campaign to best effect. Early indications are positive, Croisdale says. “We’re delighted to see our clients being very imaginative and excited at the results,” he adds.
The company installed a five-colour Speedmaster CX102 with coater five years ago. This has been enhanced with the addition of LED UV.
