CFH Docmail, a company best known for direct mail and customer communications print, has joined those with an online presence to order a wide range of print with minimal effort.
The company has bolstered its digital print capacity in recent years, including Canon Colorstream 6000 Chroma and iX cutsheet inkjet, Konica Minolta and Xerox toner presses. These are quite capable of producing commercial quality print as well as the company’s traditional fare of letters, reports and information leaflets.
PrintLover kicks off by offering business cards to brochures, greetings cards, posters, flyers and leaflets as a trade print service as well as to brokers, marketing and design agencies.
“It’s a digital front door to what we are already doing,” says group head of marketing Greg Holt. “And the design is intended to be visually exciting a fun front door.” The appeal is to a younger buyer who will be comfortable and even prefer to interacting with a printer via a website. “We think that this results in a gap where there is potential for a new brand to take off,” he adds.
Attention has been paid to how easy it is to upload artwork, to customise specifications and if required to request support from in-house teams with extensive experience of print. Sustainability through FSC accredited papers and tree planting initiatives will also appeal to the intended audience the company believes.
Group CEO Bill McFedries says: “Print Lover delivers a modern, intuitive and visually distinctive digital platform to purchase premium print products, built on trusted and proven processes. By combining ease of ordering with assured professional production, strong sustainability credentials and excellent customer service, we’re excited about the opportunity to grow the Print Lover brand.”
The Radstock company enters the sector with a background in confidential mail with security of data handling and integrity of workflows built in.
That traditional side of the business is not neglected in the corporate strategy: it has installed an additional Bluecrest Epic inserting line with Olympus and Vantage letter sorting systems. The installation builds on a long standing relationship between the two businesses and will give CFH capacity to grow and to more comfortably handle the peaks that occur through the year, including upcoming local government elections. “All this is time critical print that has to go out at a specific time,” says Holt, “in order to hit the SLAs we have agreed.”
