“Printers are tech companies, they just don’t realise it,” Justin Cairns, head of offline production at Ogilvy, told the Power of Print seminar last week. And it’s true, it always has been. Printers have been the early adopters of computer technology, reframing their businesses to take advantage of desktop applications that simply revolutionised print and […]

The email was clear: A personal invitation to what sounded like a special event. There would clearly be a select audience, one where my presence would add value to an event where I would gain enormously from being there to listen to experts provide a glimpse into their strategies and thinking. A personal invitation would […]

The Print Show at the NEC last week passed off with few complaints (apart from the cost of parking and inflated price of hotel rooms that is). Exhibitors met interested visitors and visitors got to see machinery being put through its paces. There was even machinery on the floor that no visitor had ever seen […]

An organisation called Young People in Print is trying to address the lack of young people choosing print as a career. It has no direct tie ups with any of the employers’ organisations and is the result of a ground swelling of concern from friends at various places around the industry. All have observed that […]

Two campaigns aiming to boost the perception of print make the news this week, one from Germany, one led by the Independent Printing Industries Association. The two are aiming at the same result, but are taking very different paths, perhaps driven by budgets, perhaps by national characteristics. The German campaign We Love Print arrives with […]