UK MIS provider Optimus is introducing the Optimus Information Centre for Drupa. This pulls together all the data residing within an Optimus environment on a browser based platform, making it easy to access data for viewing, analysis, examination, export or integration into a further platform.
The tool includes provision for customising views and alerts according to job function of an individual or department. “We’re taking the next evolutionary step by centralising all that trusted data into one easily accessible place, providing greater transparency and driving more informed decision making across the business,” says group managing director Nicola Bisset.
The browser led approach enables Optimus to exploit tools within the browser environment, mapping customers to a Google Maps view, launching emails within the application for example.
The development of the information centre points to a new direction for the business. It has previously migrated across computer operating systems and into the cloud. Now it is on course to migrate elements of its technology to the browser environment. It enables greater scaleability and performance says Optimus.
It will also make integration with other third-party applications easier. This now includes both Carbon Quota to calculate the carbon emissions associated with a job and with Element to import a customer created spreadsheet into the Optimus Dash MIS. A number of customers have customers that organise a campaign using a spreadsheet and want to share this with the printer. Now through Element the spreadsheet can be uploaded seamlessly and without concerns about introduction of errors when loading the details manually.
The Carbon Quota integration is a way to deliver accurate carbon estimates to meet increasing requirements from end users. Once an estimate is created and agreed, it is passed through the carbon calculation engine to deliver a figure that is included in the estimate to be submitted to the end customer. This will be a demonstration at Drupa.
The company will also demonstrate its implementation of artificial intelligence. Bisset says: “This innovation will ultimately enable you to ask questions about your data and obtain an answer in seconds, we truly believe this new platform can help bring your data to life.
“Even though this development is set to continue for at least the next two years to reach its full potential; the team at Optimus believed starting a dialogue with the industry at this year’s Drupa, was an opportunity that should not be missed.
“We wish to better understand the overall market appetite for investment in AI. And we will therefore be working with other trusted partner companies to help uncover the right data models to fully invest in.”
