Sappi, Europe’s largest coated paper producer, is launching an Eco-effectiveness campaign to highlight its work on sustainability, covering transparency of supply chain and fibre sourcing, but also production improvements, commitment to its people and to establishing a financially stable business model.
The company has previously published and promoted its three Ps approach to People, Planet, Prosperity and the new campaign builds on that. It has engaged with its staff across the mills and supply chain, creating a series of tools, one outcome of which is to provide information to customers in a clear, consistent and relevant way.
A set of factsheets, containing the figures and statistics about chain of custody, certification management systems, its mills and sustainability actions are at the heart of an Eco-effectiveness website which goes live this week.
Sappi plans to publicise the real world actions that have been taken in support of the drive for greater sustainability. The first of these highlights how a simple change in the pipes which suck out the coating mixes used for colour coating paper at its Kirkniemi Mill, resulted in adjustments to the pipe to remove all the coating mix. It saved the equivalent of 42 tonnes of coloured coating which was otherwise discharged to the effluent treatment plant and produced a financial saving at the same time.
There is a strong belief that every eco-effective action, no matter how big or how small, makes a difference, says a spokesman. “Whether it involves turning the lights off, cycling to work, or replacing machine components in the mill, every change can have a positive impact on the environment.
“It’s no longer enough to leave sustainability issues up at management level. The whole company needs to engage and to embrace the opportunity.”
Sappi is launching a campaign to promote its eco effectiveness, highlighting steps that the papermaker has taken to improve its sustainability across its entire business.
