Pureprint has invested in both technology and people to enter the transactional print space for the first time. And it has already started producing statements for a first utilities company.
At the heart of the investment at its Uckfield site is a Quadient DS1200 G4i inserter together with Aims 500 software to ensure compliance, reporting and full conciliation of every printed sheet. A further two customers are lined up for the new service. Simon Harding has joined the business as head of direct mail bringing experience in the sector with MBA and Inc Direct.
The customers are offered the ability to carbon offset the paper, production and distribution of their communication as Puremail. This combines paper that is carbon balanced through the World Land Trust, is produced on a single site which is certified CarbonNeutral and with Royal Mail’s carbon impacts also offset via the World Land Trust. This has been implemented for general direct mail campaigns and now transactional.
The company has been working with the inaugural customer for around a year, ensuring that the workflow from file received to automatically selection of the appropriate template and populating it with the end customer’s data, rates and so on. There are some 3,000 thousand possible combinations around 300 templates to enable the job to flow with full traceability of every page through print, enclosing and posting.
The Quadient machine will deliver 12,000 items an hour, folding 26,000 Indigo printed sheets an hour and can insert eight different inserts. It will cope with a range of envelope styles and formats. Crucially what Pureprint is offering is a faster turnaround time as well as complete accuracy setting an output of 40,000 items a day. Processing times that had been 24 hours now take 45 minutes. “Because the statement now goes out two days earlier, it gets cash into the customer’s business that much faster,” says Pureprint chief executive Mark Handford. “And when people are mailing they like to be able to use the Puremail indicia.”
The machine is located in its own room in the Beacon House factory which is the company’s digital print plant with its two Indigo 100Ks, 1200 and SRA3 Indigos. Pureprint manufacturing director Craig Berresford says that the Quadient has been the correct choice. He says: “It has proved to be a huge success and a game changer for our mailing capabilities. The kit complements our offering with our HP Indigo digital machines’ personalised product.”
