Micropress, which has been a white label printer for a number of online print businesses, is entering the online print business itself. It has spent a year developing and perfecting the Press Print platform targeting business to business customers from designers, marketing agencies, in-house marketing departments and other printers.
The focus will be on producing high quality stitched or bound print products rather than leaflets and flyers. Multi-page products like brochures, catalogues and magazines are considered a significant and growing segment of online print demand.
The Reyndon printer had launched an ecommerce site some years ago, but it never took off. It has also developed integrated portals for long standing customers to make ordering print easier. Now following investment in the UK’s first plate to unit Speedmaster XL106 and a Jetfire 50, there is low touch production capability which suits an A4 product.
Joint managing director Rob Cross says: “These are areas where we are particularly strong in production, which means we can enter this space confidently, remain highly competitive, and offer fast turnaround times while maintaining the highest quality standards.
“Although we have kept the product range relatively narrow by focusing on stitched and bound products, this is a huge area of opportunity. It covers a vast range of print that is currently placed online, so there is a significant market for us to serve.”
The site has been developed to offer the widest range of paper sizes and types for online selection. Bespoke options are also available through the website.
The complexity of pricing products with this range of choices has taken a good chunk of development time. Micropress believes it has conquered this and can offer the most competitive pricing on the market. This will balanced by large volumes of work that will be batched to minimise set ups and produced with minimal cost increasing touch points.
“We knew that online print is a growing market where we need to be involved or would lose out,” says group commercial manager Chloe Hill.
