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IPA survey predicts growth in marketing budgets

The Bellwether survey has found that marketers are increasing budgets, but the increase is not uniform. Advertisers and the marketing sector are optimistic for the coming year following a positive end to 2023. The IPA’s respected Bellwether report records a growth in marketing budgets for the last three months of the year, with particular growth […]

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  • • Surveys, Bellwether Report, IPA, Mark Howey, Marketing Budgets, Media Futures Group, Paul Bainsfair
Events will do well says IPA survey
The IPA Bellwether report notes an increase in spending on events last quarter and says that the increase in spending will continue through this year and next.
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