3 April 2024
Features, People, Print Companies, Spring 2024 Magazine

Gen Z: it’s a whole new game

Gen Z are different, the first all digital generation, the first to face the direct consequences of climate catastrophy and their behaviours must shape the future for print. Anthropologists have long studied tribes ‘lost’ deep the jungles in remote parts of the world that have never come into contact with the technology of the modern […]

GenZ is the future – subscribe to find out why

• Spring 2024 Magazine, Added Value Print, Books, Creator Economy, Digital Generation, Direct mail, Found, Gen Z, Kaia Gerber, Magazines, Nielsen Research, Personalised Print

Gary Peeling of Precision Proco believes that GenZ is a unique generation with a strong sense of one’s own self being a valuable brand. Termed the ‘Creator Economy’, this has stimulated a demand for the new types of print, batches of branded merchandise produced in shorter runs.

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