Fujifilm will this week introduce its reshaped graphic arts business division following the ending of the Fuji-Xerox sales and technical partnerships and the merger between the business information division and commercial print divisions.
The product shake up introduces Revoria as the brand name for its electrophotographic presses, initially a number of mono machines and the Revoria PC1120, essentially the press known as the Xerox Iridesse.
A Fuji spokesman says: “Revoria is a coined word, connecting ideas of ‘revolution’ and ‘ria’ which represents country or land. We will create innovation through our Revoria brand.”
The graphic communication business division also covers inkjet presses, currently the Jetpress B2 sheetfed machine and a new press intended for flexible packaging, the large format inkjet Acuity arm, printbars and core inkjet printhead technology around the Samba printhead portfolio with XMF workflow connecting the different technologies.
This includes Revoria One Cockpit, the concept for a new digital frontend for the PC1120 and other Fujifilm products. This is a highlight of the Believe in Print online exhibition that Fujifilm is currently running.
Fujifilm wants to be the reliable partner for all global customers, whether conventional printers or from the digital environment. We have the wide range of products in our portfolio so we can become the one-stop solution provider for all graphic customers globally,” says Hiroaki Shimosaka, general manager of the graphic systems business.
“We have two different digital toner products, we have a new inkjet digital press for the packaging market space, new wide format product line and we have a new workflow management software. And in offset printing a major partner in which we launch the Superia ZX with outstanding performance for all offset printers.”
“We will keep investing in and developing both toner and inkjet technologies: inkjet provides quality and speed, electrophotographic provides quality and ease of use.”
The company is also eyeing a big step into the packaging sector. The first statement of this is the Jetpress FP790 continuous feed inkjet press. It prints on a reel width from 520-790mm on PET, BOPP and paper substrates. More will be added. The web receives a corona treatment and primer developed for the substrate before four colour printing in the first tower and then passing under two inkjet arrays for opaque white ink. Printing with water based pigment inks is at 1200dpi and at 50m/minute. Fujifilm says the CMYK inks are highly transparent and produce high colour density “compared to existing printing processes”. It reckons the machine is competitive on short to medium runs which are troublesome to handle on flexo presses.
Beyond this, the company has already taken steps into inkjet for metal decoration and has more to come in the transition of corrugated board to digital printing.
