Fedrigoni has revealed the designs for its Paper Box project, a year after introducing its own Paper Box solution to hold samples of the near 900 different papers available through Fedrigoni.
During the year, the company commissioned six designers to come up with their own interpretations of how to showcase the range of substrates it has through the design of a paper sculpture with the Paper Box as the background canvas.
The work of the six artists was shown off at the Fedrigoni Studio in Clerkenwell last week, and simultaneously at sister facilities in Amsterdam, Madrid, Milan, Paris and Shanghai, the home countries of each of the selected artists. The British flag was flown by Lois O’Hara, a multi-disciplinary artist, who set out to contrast the hard edges of the compendium with an organic and fluid painting style to represent the process and movement of creativity.
Her artwork will be displayed in the Clerkenwell premises, with a second version going to Fedrigoni in Milan before ultimately heading to the showroom in Fedrigoni’s head office in Verona.
The intention of the contest has been to highlight the connection between paper innovation and design. Ambra Fridegotto, at Fedrigoni UK, says: “Choosing paper is ultimately an act of creativity. From sculptures and couture, to book covers and packaging, the transformative power of paper really is limitless. After a period of such separation and uncertainty for the creative sector, we wanted to cultivate a moment of togetherness for artists and enthusiasts across the world. Just as Paper Box unites Fedrigoni’s entire product range, we hope that the Paper Box Experience unites the global creative community in a shared moment of artistic celebration.”
This is not a first for the paper company. For its 365 calendar project last year, Fedrigoni asked designers all over the UK to submit designs with a single number. These were then collected automatically and printed by Ricoh into individual perfect bound books, each completely unique, with an algorithm assigning the different designs to ensure that each was used an equal number of times throughout the project.
The Paper Box was introduced 12 months ago and 2,500 Paper Box samples have been distributed to designers and customers across the UK. Fedrigoni will supply more on request.
