Mathew Faulkner has been appointed to the leading marketing role in Europe for Canon’s growing portfolio of large format inkjet printers.
Mathew Faulkner has become EMEA director, marketing & innovation, wide format printing group for Canon Europe. This gives him overall responsibility for strategic and operational marketing over the ImagePrograf, Colorado, Arizona and Plotwave product families.
Faulkner first joined Canon in March 2012 and has various roles in product marketing, including two years as marketing manager for the ImagePrograf printers win the wide format division. More recently he has been senior marketing manager for the professional print division. This covers the company’s toner products, including workflow and support and training for customers.
“My ambition has always been to help print businesses to succeed, whether that’s creating a smarter workflow or helping them find new areas of growth and I’m bringing that same focus into my new role,” Faulkner says.
“I’m excited to come back into the vibrant world of wide format print and inspire our customers with all of the creative applications and growth opportunities that are within their reach.”
His interest in training has also taken him to a role on the council of the Independent Print Industries Association and from there to be chairman of its training and education sub committee.
The new role for Canon Europe spans printers and customers in AEC sectors, through photo and fine art into display printing and to new applications in home decor. The flatbed Arizona range, updated last year, has a strong position in the graphic arts sector. It is also finding users producing prototypes and sample runs for packaging converters. Colorado is the roll to roll range that uses a UV cured gel ink technology that is also popular for wall covering applications. Enhancements to deliver matt and gloss finishes simultaneously were announced at the recent Fespa show.
His appointment follows on that of Jennifer Kolloczek as European production planning, marketing and innovation senior director who Faulkner reports to. “With Mathew’s wealth of wide format industry knowledge and his customer centric approach, he’s the perfect choice for this role,” she says.