FOR FORWARD THINKING PRINTING
Linkedin Twitter Instagram Facebook-f

Canon uncovers communication gap

Printers are from Mars and marketers are from Venus, at least according to the latest Insight report from Canon where it asked marketers from across Europe what they want from printers. Marketing departments want ideas, innovation, support and guidance from their print suppliers – but few of them receive it, according to the latest Insight […]

Print Business has a lot of Canon content – if this is what you're here for a subscription could be a good investment

  • Digital
Canon’s report discovers that marketers are not being told what is possible in print by their print service providers, leaving a knowledge gap that is detrimental to the long term health of the printing industry, or to those printers.
Explore more...