Cookham large format printer Oasis Graphic has managed a business transformation, instigated during pandemic, thanks to the power and quality of a SwissQPrint Nyala flatbed.
The company has served all manner of business, from small format decals for vehicles to retail signage and promotional graphics, and continues to do so. But pandemic provided the opportunity for owners Lisa and Simon Osborne the opportunity to rethink and reset the direction of the business.
Investment in both people and technology was the outcome with the SwissQPrint the centrepiece of what the pair hoped would be a transformational decision. They have been proved right.
The Nyala has six colour channels with white and varnish on top printing to either rigid materials or to a 3.2 metre roll. But quality has been the key differentiating factor. This has enabled Oasis to target next customers in higher value sectors, including reproduction of art pieces and print for galleries.
The roll to roll option has opened the door to interior furnishings with the ability to print wall coverings and fabric wraps. And has word has spread, other agency customers are approaching Oasis for one-off creative projects which utilise the high impact white and textured finishing that is possible.
“Confidence in the quality and creativity of print from our Nyala has encouraged us to sample and test a variety of new effects and finishes for our clients,” says Lisa Osborne. “Whereas before we’d be showing off samples that were as close as we could get to the client’s idea, we can now provide them with results exactly as they have specified, and in a number of cases, over and beyond what they ever expected.
“It is only since we began to uncover the true potential of the Nyala that we realised not only could it deliver on every production aspect we required, but through its capabilities, agility and productivity we have been able to open a host of new target markets.”
The company now employs 14 and is headed towards a turnover of £2 million this year.
