Xerox is focusing on the creation of new applications with higher areas of coverage than have been addressed by the low total area coverage of transactional and book applications using either its cut sheet Brenva or webfed Trivor machines.
“Most customers want to push the high end of image quality, even if they are in actuality printing mundane work,” says Andrew Clarke, marketing manager of Xerox’s Graphic Communications Group.
Since Drupa the company has focused on correcting some of the nozzle resilience issues and achieving higher quality output. However, the Brenva remains at 600dpi rather than the 1200x1200dpi that the Trivor delivers. “12000x12000dpi is definitely on the road map for Brenva and it will come, but there is no date for that at the moment,” he says.
Xerox has shipped 12 Brenvas since Drupa including one to MacLays in Cardiff. The Trivor in contrast is only now shipping in anger, with more shipments lined up for the second quarter of the year.
The world’s first went to First Move in the UK and a second in this country has been installed in a book printer. “Trivor is the most compact wide web duplex inkjet press on the market,” says Jason Rider. “It is designed for use by small print shops.”
It operates with either a standard ink set or a High Fusion ink which opens the technology to standard offset papers, including coated substrates. At Hunkeler, Xerox was showing off samples printed on gloss, matt and silk coated papers from 40-230gsm.
The High Fusion version will require greater drying capacity. It will also need web cleaners to optimise the surface of offset paper ahead of printing and to prevent paper dust reaching the nozzle area of the print heads.
Xerox believes one of the future applications could be a hybrid catalogue combining static offset printed signatures with digitally printed dynamic sections printed on the same material using the Trivor with a sheetfed printed and personalised cover. “We are chasing catalogues, magazines and direct mail applications,” says Rider.
Inkjet & continuous feed business manager Jason Rider explains the benefits of the compact Xerox Trivor inkjet print engine. It can produce digital print at a quality that can stand alongside litho in a hybrid product.