11 March 2018 xEvents

Xeikon Café runs the gamut of the label world

The Xeikon Café presents a comprehensive range of content, applications and technology to engage and inspire all label, packaging and commercial print businesses.

The Xeikon Café 2018, opening at its plant in Lier, Belgium, next week, will be the largest digital label and packaging printing event in Europe this year.

The company has assembled 37 partners from across the sector to show products, will run seven of its own presses producing a wide range of applications, and combines keynote sessions supported by workshops and academy sessions each afternoon.

Xeikon Café is the only industry event, where complete end to end digital production is demonstrated live,” says Danny Mertens of Xeikon Café. “The nearly-40 suppliers exhibiting at the event are leaders in their respective field, including software, print media, consumables, digital printing and finishing solutions. They will not, however, simply show their own products, but by working together demonstrate what can be achieved by fully integrating solutions for label and packaging production.

“We strive to be as technology agnostic as possible. Our focus is very much on creating a setting that educates and inspires people, in line with our theme ‘Learn. Connect. Discover’. Visitors should come away from the event with concrete ideas as to how they might benefit from implementing new packaging applications in their own businesses.”

The keynote speaker on each of the event’s first three days is Andrew Vorster, who describes himself as an “innovation catalyst”. Under the theme of Igniting Innovation Initiatives, he will help innovation break free pointing to “activities and actions required to engage a team, department of an entire organiston to move thinking from ‘innovation is done over there’ to ‘together we can become more innovative’.”

The support presentations on each morning vary: Johan Van de Velde from AB-InBev on the first day, Patrick Poitevin, Mondelz International on the second day and Lisa Sohanpal, founder of Nom Noms World Food, noted for the distinctive packaging for its ready meals on the third day, provide the customer perspective. Niko Dhondt, Altrif Label; Carsten Stahl Hansen, Limo Label; and Giuseppe Prioriello, Printgraf – Packly explain their digital production journey. Packly is an Italian web to pack business which working with brands can go from a Cad file and artwork to approved and finished cartons in 48 hours and thus help those brands can designs quickly and accelerate time to market for their products.

Each afternoon features two technology sessions looking at the application of digital technology to product sectors and a more business focused workshop sessions on the implications of digital production for label printing businesses.

The live production area and workshops will highlight the six key applications with the greatest potential for digital printing: self adhesive labels for artisan beer and spirits producers; self adhesive labels for premium beers, where digital production and value add finishes can meet the requirement for short runs to match these special brews; branded paper cups for the food service sector; inmoulde labels for food containers; wet glue labels for spirits where foiling and other embellishments are needed; and peel and reveal labels for chemicals where UV light resistance and printing of fine details is needed.

The Xeikon Café runs from 20-23 March next week. It is free to attend and Print Business readers can find out more and register here.

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The Xeikon Café 2018 is the best opportunity this year for label and packaging printers to come together to understand the trends and drivers affecting customers and the solutions that other printers have developed. Taking place in Lier, it offers stimulating ideas, networking opportunities and the opportunity to take a close look at the technology.

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