03 June 2018 Print Companies

Tradeprint adds labels to new look website

Cimpress group member Tradeprint has been fully integrated into the company's MCP technology, opening the way to new products and services and more convenience in making a purchase.

Tradeprint has revamped its website as part of the integration with the Cimpress Mass Customisation Platform, the end of a gradual roll out ans testing of a new interface for to the company’s online print servicees.

This will connect the Dundee company with other plants in the group, the Vistaprint site in Venlo, Pixartprinting in Venice and so on. Already this means being able to offer on roll self adhesive labels, with a range of finishes. These come on coated, uncoated and textured papers papers or clear, white or silvered polypropylene materials, 10mm to 300mm in height and width on four roll sizes, from a single label to 100,000.

The new interface has been built around the Magnolia CMS to simplify navigation to speed decision making and helping users reach the products faster than before. “The result is a website where a returning customer can enter the website, choose their product and checkout in less than a minute,” says managing director Simon Cooper. This is helped by retaining payment details from the customer’s previous transaction.

Tradeprint is the home of trade printing. We worked with our customers to design this new website and this customer centric approach puts their needs at the heart of everything we do. The website is just the beginning of our digital transformation.”

Future developments will include closed portals for customers to offer their own online frontend and APIs to link the Tradeprint service to other business software. White label capabilities are increased, so that customers have access to the full range of products that Tradeprint can supply. This includes an increased portfolio of promotional items from T-shirts to mugs and hats.

The API has already made the connection between the Tradeprint software and Magnolia and has taken the operating technology into the cloud. It will deliver a context relevant shopping experience for customers, Cooper explains, as well as making it easier to add products and greater flexibility. Commercetools delivered the e-commerce platform which will individual customers a customised interface showing their preferred range of products, increasing the speed of each interaction.

Gareth Ward

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Simon Cooper

Simon Cooper

A new look for the Ttradeprint website has been tested in recent weeks before its full introduction with new product areas, faster response and plans for more product types in the coming weeks and months,

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