“Mono lasering is still very much in demand,” says sales director David Wright. “As many competitors have dived head first into digital colour related investments, we’ve listened carefully to the market and established our niche focusing on a conventional solution.”
That conventional solution is currently provided by three Xerox 495s. These are no longer manufactured and Xerox suggests the Trivor colour inkjet press as a suitable replacement. Not for Mailbox.
Canon has also indicated that it considers inkjet rather than laser to be the future. “Nipson is pretty much the only remaining company investing in laser technology,” says Wright. “We believe it has a long term future.” This belief is backed by the £200,000 investment.
The company provides direct mail services for mid-sized campaigns. It provides data cleansing, enclosing and returns management services as well as printing and folding. The Nipson technology has cost advantages over inkjet for personalised communications. “The Nipson is high quality, fast, flexible and reliable – therefore it fits our business model perfectly.
“We will continue to look at colour technology and when the entry point falls we can go down that route as well and will if the value is there,” Wright adds. “Clients tend to be conservative in their ways. They stick to what they know and don’t want to pay more.” These come from the financial, charity and retail sectors, he adds.
The machine will arrive in August and is expected to replace two of the Xerox machines. The Nipson technology is described as magnetographic using cold flash fusion to cure the toner. This expands the range of papers and substrates that can be printed. It runs faster than electrophotographic laser printing, at 150m/minute
The press will run reel to sheet, retaining the existing sheet led workflow for Mailbox. The press can also be configured to run to fold or reel to reel.
There is demand from the security print sector, says Nipson UK managing director Gerald White, because Nipson can print a fluorescent toner that it is invisible until viewed under the right lighting conditions. Now with Xerox and Canon-Océ focusing their efforts on inkjet, there is an increasing opportunity for Nipson, White believes.
“Over the next few months as maintenance contracts come to an end, more and more companies will be looking around,” he says.