02 April 2015 Digital Printing Technologies

Technique goes KM

Banbury's Technique Print Group has chosen the Konica Minolta C6000 from Apex to replace a litho press.

For Karl Smith, managing director of Technique Print Group in Banbury, the Konica Minolta C6000 it installed a year ago would replace a five-colour B3 press.

Some work had been migrated to an Speedmaster XL75, now the digital press could take care of the smaller format and shorter run jobs that were not suited to the B2 machine. “Now we can go one way or the other,” he says.

The Konica Minolta was supplied by Apex Digital Graphics as Smith felt that the litho background and ability to understand the issues that a commercial printers faces, would make a difference. It has. Colour quality and consistency has matched expectations and the press is enabling the business to feel comfortable about products that are not suitable for litho.

“We produce a lot of stickers and previously that was a complete pain,” says Smith. “Our customers have had a tough time and now we are introducing them to the flexibility that we can offer through digital. It is an education process.

“Printing is a lot tougher market than when I started 15 or more years ago. It is a lot more price sensitive so in order to survive you have to have loyal customers who are happy with the service you provide.”

The digital press has enabled Technique to continue to offer a level of service even when the average order value for digital is on average £100.

Variable data has been trialled and is available, but is not necessarily the answer he feels. “We have to find what it is that people want. Every customer it seems has a choice of two or three preferred suppliers and it’s very difficult to break in. We will, however, keep banging on the door and will keep developing the customers that we have,” Smith explains.

That means offering the full range of services, from wide format and litho to design and digital print, whether for short runs, for variable data or especially for the types of job that are almost impossible to produce any other way.

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Karl Smith

Karl Smith

Variable data has been trialled and is available at Technique Print Group, but is not necessarily the answer, says managing director Karl Smith.

“We have to find what it is that people want. Every customer it seems has a choice of two or three preferred suppliers and it’s very difficult to break in. We will, however, keep banging on the door and will keep developing the customers that we have,” Smith explains.


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