St Austell Printing Company has set up a specialist finishing department inside its factory to meet increasing demand for foiling, spot varnishing and other enhancements from marketers.
The company has installed a Sakurai screen press for spot UV varnish, Kluge foiling, Cylinder for die cutting, embossing and debossing and runs two hot foiling and one cold foiling machine alongside existing laminators. It will end the need to outsource these services, giving the business greater control over quality and service to greetings cards, publishers and other customers.
SAPC managing director Peter Moody says: “We’ve seen an exponential growth in demand over the last 18 months and people are looking for different ways to upgrade their printing with specialist finishing techniques.
“We now have full control over the production of our print which guarantees quality, exceptional value and unrivalled turnaround times.”
The company chose the Sakurai screen machine for its “unmatched quality” over digital equivalents because it offers a better match to its litho printing operation. SAPC installed a RMGT 925 LED UV press for the start of last year, replacing a B2 Sakurai, followed by Horizon folder and two Xerox Versants at the start of this year. It has also installed a Grünig screen imaging line to produce and wash the screens needed for the Sakurai.
SAPC has taken on operators with the skills and experience to run the new equipment and has been training others in its finishing department to increase their skill set and better manage peaks in demand.
“This is very much a demand based decision” says marketing manager Matt Bunt. “We have noticed more and more marketers are looking for different ways to present their print. A customer like a prestigious hotel is not afraid of spending a little more and creating something that is direct reflection of their luxury brand.”
It also ties in with the company’s environmental ethos. It can remove the carbon miles needed from loading sheets into a van and shipping them to a trade finisher and back. It means too that work is produced in a factory with the highest environmental standards with one the largest roof based arrays of solar panels in Cornwall.
By Gareth Ward