19 August 2016 Print Companies

Saxoprint moves to deliver packaging range

The online print giant has unveiled a selection of carton styles for its customers to adjust, design and order on line in short run quantities.

Saxoprint is branching into short run carton production taking orders for quantities from 100-10,000 online.

The EasyBox online model follows the standard online print service for conventional paper and large format print. There are 25 styles of box that it is possible to choose from with multiple variants within each to cope with different sizes resulting in 1 billion possible combinations, according to Philip Foster.

Customers select the style of box, adjust for the size required, download a template which shows the die and fold lines and the glue area to allow the customer to fit his artwork. At every point, the cost is adjusted on the fly on screen until the order is placed.

“It’s a way of trying to help customers by delivering reasonably small quantities of packaging at particularly competitive rates,” says Foster. The key expense in packaging is designing and making the die. But by ganging up different jobs on the same die in the same way as multiple jobs are imposed on a plate, the cost of the die is shared between the jobs on that sheet.

For this reason, all cartons will be printed in 350gsm chromo cartonboard which is a good packaging board and takes four-colour print well, says Foster.

The applications will be marketing focused, he believes, attracting customers that have a requirement for a presentation box around key dates, such as Christmas, Easter or Valentine’s Day. “A supplier of hair brushes might want a special box to give to hairdressing salons around Christmas time,” he explains. “They might want a special one-off design. We can give a competitive price for what might be 300-500 units.”

The different box styles cover standard crash lock and folded flap cartons, lidded boxes, tray and pillow styles, with or without hangers. The minimum size starts at 60mm across to 500mm maximum. Designers can see their artwork on a 3D representation of the box as well as downloading the template to suit the size of package that they have entered.

The project began several months ago with copious testing before its introduction. “We wanted to get it absolutely right before we launched,” Foster says. “It’s still early days.”

It is early days too for the company’s new London offices. Growth has forced a moved from Boston Manor in west London to the Great West Road a few hundred metres away. The office runs international support beyond the German speaking countries and has grown to a squad of 30 customer service people. The new office says Foster will accommodate growth for the next few years.

“We are always striving to improve customer service for everybody,” he adds.

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Saxopint EasyBox

Saxopint EasyBox

The different box styles cover standard crash lock and folded flap cartons, lidded boxes, tray and pillow styles, with or without hangers. The minimum size starts at 60mm across to 500mm maximum. Designers can see their artwork on a 3D representation of the box as well as downloading the template to suit the size of package that they have entered.

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EasyBox in action