04 December 2016 Print Companies

Ricoh brightens approach to adding value with first neon toner

Printers need to add value to create impact for their customers, and the new neon yellow toner points firmly in this direction.

Ricoh has released neon yellow as an option for the fifth colour station on its Pro C7100 presses. It joins white and clear toners and may be joined by a neon pink toner and a clear toner which fluoresces red under ultra violet light.

The yellow neon toner was shipped to first customers last week. It will also be available through Heidelberg for the Versafire C press. It can be used in a number of ways says Andy Campbell, Ricoh Europe application and innovation manager. “You can put it under a standard yellow as a security feature, use it to enhance business cards and in any number of new ways. We are finding new ways it can be used.”

The introduction of the additional high impact colour was demonstrated at the company’s Open New Worlds event which has been running for several weeks at the Telford Customer Experience Centre. Groups of customers and prospects have been invited in to see the technology, new developments and to understand the scale of Ricoh as a business.

As well as the new toner, the journey included the introduction of the 8200 mono press with greater substrate flexibility than previously, the inline connection to Watkiss PowerSquare 224 and the Duplo DBM 600 booklet maker. This machine also featured a BDT feeder able to feed 5,000 700mm long sheets into the Pro C9110 press. It is under evaluation at the CEC, which is used to this type of work as it is also designated the media qualification centre for Europe.

The focus, at least for commercial print customers, was on the value added applications that are going to be necessary for print businesses to survive in coming years. As well as the applications using the additional colours demonstrated by Campbell, this included products printed on the Vutek H1625 flatbed UV inkjet press. It can print on solid objects to 50mm deep and a collection of jar lids, ceramic tiles as well as fabrics demonstrated its versatility.

Ricoh only signed a distribution deal for the machine with EFI at Drupa and already the first couple have been sold the company says.

It will also be selling the AnaJet direct to garment printer, a flatbed device which can print directly to a T-shirt from an image downloaded from a mobile phone perhaps. The rough the use of different tables, it will also print on baseball caps and the like. This becomes available in a new design and in two formats in the new year and is squarely the sort of product that Ricoh is convinced commercial printers need to be looking at.

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C7100 gets neon option

C7100 gets neon option

Ricoh began shipping neon yellow toner to customers last week adding to white and clear toner options that already exist for the Pro C7100 and already Ricoh is working on the next batch of toners to extend the capabilities still further.

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