06 October 2014 Print Companies

Hunts delivers print's renaissance with H-UV Komori

The Oxfordshire printer is using the new generation UV press to drive a new marketing message.

HUNTS, KIDLINGTON, HAS taken delivery of the UK’s first five-colour plus coater Komori Lithrone LS29 H-UV in the UK.

As well as the full set of automation features, the press is equipped with the ability to handle plastics and skeleton transfer cylinders to eliminate any risk of marking. It will also be the first machine with an Inkline system to eliminate waste from ink supplied in tins and a reverse osmosis unit.

IT REPLACES A LITHRONE 28 at the business and runs alongside an SM52 Anicolor. Timon Colegrove, the company’s standard bearer, explains that the investment is intended to differentiate the business. In the south midlands area there are a number of printers that have invested in XL75 presses. “These are highly efficient machines, but that’s not the market we are in,” he says.

The company will market the advantages of H-UV, instant drying on uncoated papers, print on plastic, environmental gains from lower energy use as Light Dry Technology. This is because, as Colegrove points out, that H-UV means nothing to print specifiers.

IT HAS CREATED A SAMPLE swatch to show what is possible with the technology, including with the range of coatings and effects that the coater will enable. These also gain brand names that reflect what they are and what buyers will understand.

“We believe this is a really exciting opportunity to differentiate ourselves,” says Colegrove. “UV printing can have negative connotations that are outdated. Describing it as Light Dry Technology is much more consumer friendly.”

THE PRESS REPRESENTS A step up in capacity, running at 16,000sph and offering much shorter makeready times than the press it has replaced. The instant drying of the sheet also means no changing of coating blankets as paper formats change, something that makes a significant difference on press availability. It is fully networked to the company’s Tharstern MIS.

It has not been the first step in differentiating itself that Hunts has taken. The company gained a lot of interest during a marketing exhibition in London earlier this year where it demonstrated an encoded image which linked to digital content to display on a smartphone or tablet. This was part of what Colegrove calls "the renaissance of print".

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Timon Colegrove

Timon Colegrove

Hunts has installed the first Komori Lithrone S29 H-UV with a coater in the UK. The aim is to use the press to differentiate what it can print and to concentrate on added value print, including on plastics and offering effects through the coating unit.

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