15 March 2020 Print Companies

Astley brings Sign of the Times under single identity

Two display and sign specialists will trade as the Astley group offering customers a single point of contact and shared production facilities.

Four years after signage company Astley bought Sign of the Times in Kettering, the two are coming together under the single Astley brand.

The new look and structure kicks in officially on 6 April, though internal reorganisation and working practices have been aligned, enabling the two sites in Kettering and Gateshead to share resources for display printing, sign production and installations.

Darren Roughton, managing director in Kettering, says: “Both Sign of the Times and Astley have benefited hugely from taking the time to get to know each other to identify how to make the most of our individual strengths in order to grow and enhance our services as one company. In addition, having bases in both the North East and the Midlands will enable us to better serve clients across the UK, particularly in the south, which is significantly unrepresented in the industry.

“We are very excited about formally relaunching with our brand new logo and website on 6 April, offering clients a wide range of traditional and architectural signage.”

The operation offers complete site branding for petrol forecourts and retailers through to one off installations, for the Great North Run, for example.

The display printer covers outdoor building boardings, bespoke wallpapers, flex face graphics as part of signage, and printing on non standard materials as well as window films, banners and exhibition graphics. It is also able to offer digital signage installations.

The move will not affect employment or service levels though there will be some administrative changes as the previously separate operations become a single entity. Astley commercial director Gavin Redhead adds: “The acquisition of Sign of the Times has already proven to be a great success on both sides, with both businesses now expanding their workforces to meet rising demand. We are very much looking forward to building on that success in the future as one company.” 

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