26 October 2019 Print Companies

Severn lends green hand to printing of Greta inspired book

Greta and the Giants is an inspirational book for children based on the experience of teenage environmental campaigner Greta Thunberg that needed a printer in line with its sustainability message.

Severn has won the contract to print a book inspired by teenage environmental campaigner Greta Thunberg.

Francis Lincoln Childrens’ Books, an imprint of Quarto Group, chose the Gloucester company to print Greta and the Giants because of its environmental credentials. The printer has Emas certification, one of only a handful in the UK with gold standard for the environment. When the publisher approached Greenpeace for a recommendation, it suggested Severn.

This is the first job that Severn has produced for Quarto and they have consequently earned the endorsement of production director Laura Grandi. “Working with Severn has been a very positive experience. Their eco credentials were a key factor in choosing them to print this title for us. They’ve been very accommodating, and we’re really pleased with the quality.”

Not surprisingly 100% recycled paper was a must. This was 140gsm Oxygen, a 100% recycled FSC grade for the 32 text pages with a 250gsm four page cover from Galerie Art, also FSC certified.

Publisher Kate Cotton says: “We wanted to publish this book as locally and as sustainably as possible, in line with Greta Thunberg’s principles. To lessen our carbon footprint, we are printing in four locations: the UK for the UK market, the US for the US market, Europe for co-edition customers and Asia for Asian customers and Australia.”

The company used its Komori G29 H-UV litho press and Komori process-free plates set up to run IPA free. A ColTec collator gathered the Heidelberg folded signatures before binding on a Horizon BQ470 PUR binder. From start to finish the company took five days to print 8,000 copies in the first run. A second is now underway, says managing director Ian Smith.

The book is aimed at a young audience and is illustrated throughout to inspire a new generation to think about the environment and the climate crisis.

“We are thrilled to be producing this wonderful and worthwhile book. I am sure many people will choose to buy a copy, given the importance of the subject matter and the good causes behind it,’’ says Smith. “Our Komori HUV presses with instant drying delivers extremely good results on uncoated substrates. The cover was inline coated and then spot UV varnished.”

The books stands behind its subject with a 3% of the cover price being donated to Greenpeace UK, while Quarto will plant a tree in the Amazon for each order received ahead of publication on 19 November.

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Green book launched at Severn

Green book launched at Severn

Severn's environmental credentials have led to it printing a book for children based on the climate campaign led by Greta Thurnberg. It is the first time the company has printed for publisher Quarto.

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