One of the leading figures in the advertising industry heads the line up of speakers for the Print Power seminar in November. This takes place at Stationers’ Hall in London on 5 November, and fireworks can be expected.
Ogilvy vice chairman Rory Sutherland will explain why “print is more powerful than pixels” setting a theme for the day-long event that other speakers will pick up upon. Sutherland was creative director of the agency before taking on what he calls a vague role, enabling him to found a behavioural science practice within the agency. He has written two books, had numerous articles published and is both prolific and provocative on Twitter.
Juan Señor, president of Innovation Media Consulting Group, takes up the issue of trust to point out that the tidal wave of fake news on the internet is actually saving journalism, both online and in print. Ted Young, editor of Metro newspaper, will no doubt agree as guest speaker for the post seminar evening dinner. Jodie Ginsberg, CEO of the Index on Censorship, will also make the case for trustworthy journalism and words in print amid the noise and confusion of digitally distributed messages.
Print’s ability to build and unite communities that share a common interest is examined by Archant Dialogue when agency director Zoë Francis-Cox and content and brand director Ryan Battles, describe how over 12 years they have used print for Harley-Davidson. Print is the most valued marketing platform for both the motorcycle manufacturer and its customers.
Print is set to become more powerful according to supermarket Waitrose where according to CRM marketing manager Carl Kirby and Lauren Sutton, assistant marketing manager, “it is the printed message that has the power to be the most powerful, disruptive and – counter intuitively – digitally integrated marketing channel”.
Supermarkets come into the presentation from Edwin Goffard, COO of Smurfit Kappa’s corrugated division. This has both an environmental message as well as a marketing one as the company works to create ever more sustainable packaging. Mark Maslin, professor of climatology at UCL, will explain the science and the statistics which underpin the need for businesses to take real action, the opportunity and impact on the way that we live our daily lives.
Charles Jarrold, CEO of the BPIF, Jonathan Tame, from Two Sides Europe and Rachel Aldighieri, managing director of the Data & Marketing Association will bring delegates up to speed with the challenges facing their membership an date changing way in which print can and is being used, while Nick Vale, head of creative strategy at Wavemaker, outlines why the emphasis on digital, profiling and AI has created a trajectory which could render brands irrelevant because all that matters is price.
Ticket prices are £169 for the seminar only, £269 for seminar and dinner and £129 for dinner only. All are available from powerofprint.info.
By Gareth Ward