Pureprint has won a multi-year contract to provide all print requirements for the Volkswagen Group as the car manufacturer prepares to introduce a new brand styling.
This contract, with an undisclosed value, includes functional print, display print, marketing collateral and direct mail for Volkswagen, VW Commercial, Audi, Seat, Skoda and VW Financial Services. It is the first time that the car manufacturer had agreed a single-source print agreement for all its brands.
As well as receiving orders from the central marketing teams, Pureprint is linking the 1,300 dealers in the sales and service network to enable them to order print via online portals that Pureprint will set up. These will guarantee adherence to brand styling including official corporate colours and typeface.
Pureprint will call on its litho and digital sheetfed plant in Uckfield and large format display division at Imprint near Newcastle. This has been used to supplying display materials to retailers specific to each outlet and will leverage this expertise for display materials for the group’s showrooms.
The group has also been accustomed to printing marketing materials for major car dealerships and manufacturers. These are however not on managed print contracts.
Stuart Robertson, Pureprint group director, says: “Through our marketing systems approach, we have developed an automated solution that refines processes and delivers efficiencies for not only the six core brands but also the 1,300 strong retail network.
"Following a detailed and robust procurement process, we are delighted to be awarded this contract and are very proud to be able to call VWG a client.”
Volkswagen has become Europe’s largest car company, producing 10.8 million vehicles last year. It has this year introduced a new brand and logo style which will be rolled out across the globe in coming months. There is a new typeface and a light blue band colour to join white and dark blue.
The changes are intended to appeal to a digitally savvy audience and comes as the group is preparing to launch a new fully electric car and continues to put the diesel emissions scandal to rest.
By Gareth Ward