Pureprint Group is bringing foiling in house at its Uckfield site along with nine other finishing process, responding to demand from customers for more creative and value add processes.
The investment follows the demise of Chessington trade house Barwell Print Finishers. Pureprint has purchased equipment from the failed company and has taken on four of that company’s staff to run the additional equipment.
This covers a 2014 Masterwork 1050 YM1-11 foil stamping platen, also able to offer die cutting and embossing on a full B1 sheet. There is a Herzog + Heymann M7 MasterMailer for inline processing of sheets and direct mail finishing and Sakurai SC102A2 UV varnishing screen press for higher impact varnish effects than inline vainshing can achieve.
Along with this, Pureprint has acquired a range of lamination, drilling die making and extra stitch and trim equipment. It will enable Pureprint to retain more of this type of work in-house and deliver a better service to customers.
Pureprint CEO Mark Handford says: “The creative printing and the direct mail markets like to use a wide range of finishing processes to increase impact and response rates so we have been keen to expand our in-house finishing skills for some time. This investment is an important step for us and we will be adding more specialist finishing equipment as part of our ongoing investment programme.”
The investment in special finishes follows on from Pureprint signing up with the CarbonCo to enable it to offer carbon balancing services to customers wanting to offset the carbon footprint of the paper they use through donation to the World Land Trust to enable it to purchase threatened high conservation value forests. The printer has been carbon neutral oil operations for many years. Carbon balancing is a logical extension of this.
Director Richard Owers says: “It gives customers an opportunity to become involved with the option to do something positive if they want to.”