Leeds marketing services company Resource has switched from a 12-year-old StitchLiner 5000 to the latest StitchLiner MkIII and at the same time has installed a first Foliant Taurus laminator, both from IFS.
“We are a business that is marketing driven,” says operations director David Woodcock. “We are about campaigns and project work, not looking for high volumes of commoditised print.
“We get involved with clients right at the start of the creative process, working with the client to achieve an impact rather than just a simple print job.” This can involve digital delivery as well as printed mailings, flexibility, fast turnaround and high service levels.
This drove the investment in the laminator. Previously the company had put lamination work out, but with sensitivity around personalised print, especially the need to be GDPR compliant, the time had come to bring this under the same roof as print and other aspects of finishing. “We were also finding that lead times that we were trying to achieve ourselves were being stretched by sending work out to a trade house,” he says.
The company has now invested in a Foliant Taurus 530NG, a 40m/min machine that can take a B2 sheet, running from a suction feeder to bump separator. “There is a security element to it as well if we are working on personalised data and the print has to go off to be laminated,” Woodcock says. “It’s not huge volumes but about the service side of our business.”
At the start of the year the company acquired an events business which has brought in new clients to offer its other marketing services as well as offering events management to existing customers. “We can now put on events for customers as well as running campaigns for them. It’s about expanding our portfolio. We have been looking to work with clients at the marketing level. print is the commodity part of what we do.”
The new StitchLiner offers greater flexibility and productivity over the machine it replaces. It comes with three VAC600 six-bin collating towers. Woodcock reckons that faster set up and the ability to run more jobs at the 6,000cph maximum speed, 5,300cph for A4 landscape books.
“Our business model is not around volume. We are not a trade printer. It’s very much around flexibility and being able to create things that are different to other people an duo have that functionality in house. We looked around, but found that the StitchLiner fits our work mix perfectly.”
Bindery manager Alan Williams with Resource's new Horizon StitchLiner Mark III. The company has also bought a Taurus laminator from IFS to increase control over what it offers customers of the expanding marketing and print group.