31 July 2019 Print Companies

Positive move for Colouration

Positive Images and Colouration have joined forces in a move of complementary services.

Two south west London print companies have merged on a single site, but will keep their separate identities.

Display print specialist Colouration has moved in with Positive Images, moving from a site spread over six units near Wandsworth to a single 3,250m2 production space near Mitcham Junction. Colouration has moved its Océ Arizona and Mimaki large format printers, both 3.2 metres wide, along with Zund cutting table and other laser cutters and stitching line, leaving a B3 Ryobi behind.

That was not needed as Positive Images has a full range of litho and cut sheet digital presses along with some large format printing. “The two companies have very complementary offerings,” says Tony Dennington, who retains his managing director of Colouration position. “Each company’s strength dove tails with the other’s. We are strong in display print, printing on fabrics, acrylic, DiBond and so on for customers in fashion, cosmetics and retail while Positive Images has strengths in web to print, direct mail and commercial litho print.

“We met at the end of last year, started to talk and saw that merging was a logical way to reduce overheads and provide opportunities for growth.”

While the businesses had supplied each other on a trade print basis, this had been an adhoc arrangement. Now this can be expanded, promoting the new services to both sets of clients. There has been little overlap, Dennington adds.

The combination means that he will be able to focus more on customer needs because there will be greater administrative support to the directors and “around the internal systems and structures that perhaps we didn’t have”. This includes the ISO certifications, including ISO 27001 for data integrity.

The opportunity to move in together arose when the unit adjoining the existing Positive Images site on the Willow Lane Industrial Estate became vacant. Its separate entrance will be the door for Colouration while Positive retains its own entrance. “We are keeping both the Positive and Colouration brands as they are both web established,” says Danny Sullivan, now CEO of the expanded business.

All Colouration's staff bar one have made the move creating a business with sales of £5.5 million and 44 staff. The rest of this year will be spent settling in and discovering where opportunities might lie and managing expectations. But the intention is to expand both businesses, both with additional shifts and through investment,” Dennington adds.

By Gareth Ward

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Opening day

Opening day

Colouration has moved in with Positive Images in Mitcham creating a business that covers commercial, direct mail and display printing. Tony Dennington becomes managing director while Danny Sullivan is CEO.

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