04 September 2016 Events

Packaging Innovations has luxury appeal

The London show next week is reflecting growing interest in packaging as a marketing tool, especially for luxury products.

Packaging Innovations opens its doors at London’s Olympia exhibition halls, continuing its role as the premier showcase for packaging design, technology and materials in the capital.

The show runs on 14 and 15 September and sits in balance to the spring Packaging Innovations event at the NEC. Where the show earlier in the year has a greater focus on demonstrating technology and perhaps appeals more to corporate procurement teams, next week’s show appeals more to designers and marketing teams. The co location of Luxury Packaging to focus on materials and designs to upmarket goods, emphasises this.

There will be upmarket papers and boards from Favini, GF Smith, ArjoWiggins and Antalis, James Cropper and Gruppo Cordenons. Printers will be represented by Qualvis Print & Packaging, which will promote its new innovation studio; Royston Labels with high impact value add labels; Kingsmoor Packaging with food to go packaging for the growing snack market.

In additional Alexir Packaging will promote digitally printed cartons, Simply Cartons its latest investment in a second KBA Rapida 106, and Delga

There will be technology on show. Revolution Digital is using Roland DG printers for producing prototypes; Vivid Laminating will bring machines to show the impact of spot foiling and lamination; Workflowz has digital design and online tools to demonstrate and a number of companies will bring desktop labelling machines.

The show floor is supported by a number of seminar theatres and presentations, headed by the Great Innovation Debate, which takes place on the first day, and the Starpack Awards, taking place on the afternoon of both days.

This is the second time that Packaging Innovations takes place at Olympia having moved from the Islington Design Centre. It attracted 4,000 visitors, with a doubling of those interested in luxury packaging. The breakdown of visitors was led by those from healthcare followed by food, industry suppliers and design agencies.

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Luxury visitor

Luxury visitor

Luxury packaging will be to the fore at the show in Olympia this year, but there will also be participation from equipment providers including Zund and Vivid.