22 December 2019 Print Companies

Opus Trust takes growth step with Critiqom deal

Leicester located Opus Trust Communications has bought Critiqom as the first deal on an added value acquisition path.

Opus Trust Communications has bought Critiqom for an undisclosed sum in a move that will push turnover to £42 million for the combined group. It will add Critiqom’s three production sites in Scotland and Warrington to the OTC factory in Leicester.

The move is a first step in a strategic five-year growth plan and follows on from a £1 million in its digital infrastructure over recent months. Critiqom will retain its identity under the new ownership and will continue its focus on hybrid and other mail based services for the public sector.

The deal will strengthen OTC’s presence in the public sector as well as opening the way to more clients in utilities, financial services and healthcare. Last year it added NHS as a client.

The two companies already work across similar industries and are on the same government procurement roster. However, for both print is only one channel for client communication.

Opus Trust Communications CEO Tony Strong says: “We are delighted to welcome Critiqom to the Opus family. The acquisition represents a key step in the delivery of our strategic plan, expanding the offerings both companies provide to clients and securing our position as partner of choice within the public sector.

“We are making considerable investment in infrastructure and people to enhance our digital capabilities. We are confident that by combining the complementary experience and capabilities of Critiqom we can achieve greater client intimacy while simultaneously growing our market share.”

The focus is on "raising the value of what we provide to our clients,” says Strong. In the year to March Opus Trust Communications logged sales of £28.7 million. Critiqom’s most recent results show sales at £15.9 million. Its CEO Charles Sweeney says: “We are very pleased to announce the acquisition of Critiqom by Opus Trust Communications. This wasn’t just about shared skills and capabilities, but more importantly about shared values.

“We wanted to identify a business that would enhance our offering and put our customers’ needs first. Opus Trust was an obvious choice and we are very much looking forward to starting a new exciting chapter as part of the Opus Trust Communications family.”

It will not be the last acquisition for Opus Trust as it plans to take advantage of suitable M&A opportunities as they arise.

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Strong and Sweeney

Strong and Sweeney

Two CEOs make a deal: Tony Strong, Opus Trust Communications and Charles Sweeney, Critiqom, are happy with a deal that brings the two client communications specialists together under common ownership.

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