06 September 2020 Events

Online will expand audience for Visual Media Conference

Going online is helping the VMC expand its appeal to an international audience.

The upcoming Visual Media Conference has closed in on the 335 delegates that attended the sixth event last year.

With more than a week to go before the event takes to the internet, registrations are well into three figures with hopes that the online conference will attract more attention than the real life version has managed. Freed from the need to travel to the Rose Bowl in Leeds, organiser Robert McClements is hoping to attract an international audience.

“Our reach now is truly global with speakers from the UK, US, Brussels, Dusseldorf and Australia,” he says. “And Intergraf will be promoting across its 20 European country members.

“The immediate response to Future Focus has been beyond our expectations. It’s clear we’ve tapped into a latent demand for constructive and positive informed opinion – the main stage speakers have a wealth of knowledge and they’re ready to share it.”

The event combines presentations from the main stage combined with a number of break out sessions. One of these will allow the BPIF to hold its annual general meeting while non members have a choice of two sessions. In the afternoon a session, led by Intergraf general secretary Beatrice Close, will lead a panel exploring the experiences under the pandemic from around the world while the supply chain implications for the business supply sector will be discussed.

The main stage speakers, however, will be the main drawer. Institute of Directors director general Jonathan Geldart kicks off proceedings at 10.00 with a session drawing on his experiences in artic exploration to understand survival techniques.

Covid-19 runs as a theme throughout the day, and how it has accelerated trends. Felicity Burch, director of innovation and digital at the CBI, stresses the importance of R&D and innovation as adoptions of IT is increased.

After lunch James Sommerville, founder of Known Unknown, a Yorkshireman and former VP global design at Coca Cola Company, talks about the impact of Covid-19 on brands and how companies can differentiate themselves as a result. This is followed by Adrian Odds, director of strategy and market propositions of Communisis, will address the experience of using artificial intelligence to deliver optimum customer experience and increased revenue growth.

The event is opened by experiences from Creative England related to digital transformation, leading to a final sessions with live demonstrations of Virtual, Mixed and XR technologies. The organiser also promises networking sessions during breaks between the sessions throughout the day.

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Networking will be possible

Networking will be possible

The Visual Media Conference will be taking place online on 16 September with presentations, panel discussions and the opportunity for one to one networking. Moving online means expanding the potential audience for the event while retaining a flavour of Yorkshire.

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VMC prepares for hybrid event

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