The CMC 400s are installed in the Warrington factory alongside the Ricoh web. When MBA’s Tottenham plant has installed its two Ricoh VC60000s, scheduled for completion in January, the same CMC finishing lines will be part of the installation.
Work has begun at the site, moving existing equipment and organising the infrastructure to support the flagship presses. The first is due to arrive in November ahead of the new year arrival of the second machine.
This is increasingly focusing on high levels of personalisation and targeting, involving finishing as much as printing. The CMC 400s can merge cut sheet and reelfed streams of paper into a single mail piece with variable cut offs on the reeled paper. It can take these sheets to produce inline stitched booklets, adding a different combination of inserts according to the profile of the individual customer and insert into a wide range of envelope formats. Barcode readers ensure the integrity of production and report back for job tracking purposes.
The two machines are set up adjacent to the inkjet press to take work from it with minimal handling or waiting. The unit is designed for 24/7 operation, coping with both high volume transactional mailings as well as shorter run direct marketing campaigns.
MBA chairman Bachar Aintaoui says: “The addition of the new CMC 400 Evolutions is not just an investment in MBA, but an investment in our clients' future offline communications, offering them greater speed, flexibility and value for money. This investment is yet another development towards MBA's mirrored operations nationwide. Following many recent infrastructure developments at our Warrington facility, our London site will also see some big transformations very soon.”
The London site will become a showcase for the technology with a purpose built unit for the print and mail operation. CMC 400 Evolution lines will again complement the Ricoh VC60000 presses.
The first of three Ricoh VC60000 inkjet web presses that MBA ordered earlier this year is now in operation at its Warrington factory. The London site is being prepared for the arrival of the new generation presses later this year. Alongside the presses, MBA is buying CMC 400 Evolution finishing inserters to match the advances in printing with digitally controlled finishing capability.