The machine will arrive at the Hull business at the end of next month joining five- and six-colour Speedmaster 74s. Managing director Pam Wainman says: “We are replacing the 901 we have had for five years. The latest generation press offers even better printing quality and we will be able to print 6pp A4 work which previously would have gone litho.
“That will be valuable for restaurant work and for short run stationery orders. We hope to get new business as a result of this investment.”
This will come not only through the extra flexibility in terms of substrate and the chance to print a longer sheet, but also though the ability to use the fifth colour station to print a clear toner or neons that can be used for additional impact on promotional items. One of the first priorities for the company’s in-house studio will be to design and its own collection of samples to highlight how the capability can be used.
“Customers rely on us to give them a steer on the best substrates, right inks or technology to use for their work,” says Wainman. In turn Jadan looks to Heidelberg for inspiration. “We get great support and advice from Heidelberg and we are loyal to them because they are loyal to us,” she says.
The company tries to produce everything in-house with Heidelberg the preferred supplier where possible. There is a Suprasetter platesetter and prince workflow, to which the Versafire EV will connect via the Prinect Digital Front End.