15 April 2018 Events

Italians take new cradle to grave supply chain driven approach to print trade shows

Print4All aims to attract printers, designers, creatives and especially brands to Milan at the end of next month for what may be a mould-breaking strategy for industry shows.

The Italians are tackling the problem of diminishing trade fair attendances by co-hosting a number of related events in the same location at the same time.

The location is the modern Fiera Rho in Milan and Print4All, MeatTech, Ipack-IMA, and Plast will all run from 29 May to 1 June, supported by conference and workshop sessions. Print4All is itself an amalgam of the previous Grafitalia, Converflex and Inprinting shows. The idea is to attract all elements of the supply chain, appealing to brand owners and creatives as much as to the converters and packing companies.

The timing of the event, mid way between Drupa on a four year cycle, has attracted the support of the German exhibition. It is unlikely to feature complex equipment on site, owing to the short duration of the event, but most major industry suppliers will be present in sone guise. Print4All alone has attracted more than 300 exhibiting companies. This alone is a step forward, and after the debacle of Ipex last year, the Italians are bidding to be the second most important industry event in Europe after Drupa.

There will be a strong emphasis on finished products and value add approaches to print to match requirements of print specifiers. “The aim is to surprise, while offering solutions able to ensure recognisability, identity and product interactivity: from finishing and the most extreme in customisation, to high quality, high performance inks or the combination between innovative technologies and traditional media to achieve mesmerising results,” says the organiser.

The concept has been enabled by the collaboration of a number of industry organisations, representing manufacturers in different aspects of the related industries. This means a stress on Made in Italy technology: Omet will debut the hybrid label press jointly developed with Durst; Uteco will ferry interested customers to its factory and showroom in Verona and IML four clamp perfect binder fit this bill.

Conference sessions on each of the four days deliver Future of meetings covering the future or printing businesses, print markets, customer experiences and product & process innovation. Other workshops, seminars and showcases will run through the show. PrintMat will be an area where speakers will explain just how innovative print based products were created.

“We want to talk to the entire supply chain and we are working with the other exhibitions to this end,” says a spokesman. Industry 4.0 will not be far from the surface in presentations about the integration of print and its customers.

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The Rho exhibition centre

The Rho exhibition centre

A unique collaboration between Italian trade bodies has created Print4All as an exhibition aimed at all sectors of the printing industry, from commercial printing to packaging and the emerging area of industrial printing. It takes place alongside shows that will attract brands and other industry customers in Milan at the end of May.

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All the details for Print4All