The company has narrow web presses, which when installed were intended to print business forms. Now Integrity wants to turn these to other uses. Sales and marketing director Andrew Lawsays: “We had to think what else can we do with these machines? It has meant producing more and more door drop leaflets, newspaper and magazine inserts,” he says.
The challenge has been to finish these effectively. This has meant sheeting, then guillotining and folding before packing, a four touch, margin sapping process. The Hunkeler has ended that, processing a printed reel into stacks of simple products without further intervention. “It is making us competitive,” says Law. “It’s a big step forward in efficiency.”
The line, including an MBO folder, also supplied by Friedheim International, carries a £250,000 price tag. It comprises a UW6 unwind unit, CS6-II cross cutting module, SE6 separation and stacking module and LS6-28 separation and stacking module. The line can operate at up to 150m/minute.
The investment means that Integrity can expand its scope from around £250,000 of simple leaflet products a year to a run rate equivalent to £1 million a year.
“The area of unaddressed mail seems to be taking off, hence the rise in door drop leaflets which can be targeted quite tightly,” he adds.
The company looked at its choices before coming to the decision and working out the cost justification over several months. It’s part of the strategy to transform the 100-year-old business forms business in to an agile print business, says Law.
Nor is that investment alone. It has added a further enclosing line from Blue Crest, the company previously part of the Pitney Bowes group.
By Gareth Ward