Southampton printer Inprint Litho has taken delivery of the UK’s first Komfi Amiga 52 with Over Toner Foiling, to open up new value add opportunities for customers using different styles of foiling on personalised and short run jobs.
The service will be offered to customers of the traditional litho business, to customers through its BetterPrint.com website and through a new website built to promote the capabilities of the thermal laminator.
The company saw the product on the Friedheim International stand at Ipex last year, leading to a deal and installation of the laminator in a factory alongside two five-colour Sakurai presses, Xerox and Konica Minolta digital and large format printers. “We were outsourcing lamination to a local company, but for shorter runs the cost and speed of outsourcing became prohibitive,” says sales director Gary Makin. “It made sense to bring low print run lamination in house to improve service to our customers. And we have combined that with over film foiling.”
The technique, available on many laminators, is an increasingly popular offering as the cost of conventional foiling becomes out of kilter with demands for short runs or even personalised foiling which is impossible using conventional foiling die technology.
Inprint will offer metallics, coloured foils and clear foils to create spot UV varnish effects, another process that is prohibitively expensive for short runs, says Makin. And managing director Damien Sweeney adds: “We’ve started to see a lot more of this type of work in recent months. The purchase of the Komfi has brought much of the outsourcing in house.”
He reckons that longer run jobs, amounting to 50% of the volume is still sent out. The process not only increases the value of a sheet, it helps prevent cracking and marking that can occur on digitally printed sheets, particularly as the company has been able to crease and fold immediately following lamination to increase speed of turnaround.
As online printing becomes more important to the business, speed of turnaround will be an increasingly important factor. Makin says that around half of sales are generated through the BetterPrint.com and MarketingBuilder.co.uk websites. It has created another, strutcards.co.uk to promote the lamination and foiling service.
This shows the range of laminate films that can be used and effects that can be generated through application of spot UV effects, metallic and coloured foils to enhance the point of sale display products.
And managing director Damien Sweeney adds: “We’ve started to see a lot more of this type of work in recent months. The purchase of the Komfi has brought much of the outsourcing in house.”